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"italiana": language, culture and creativity in the world

Date:

03/04/2021


Today the launch of the Farnesina italiana portal (italiana.esteri.it) for the promotion of Italian language, culture and creativity in the world. A project that sees the Ministry of Foreign Affairs and International Cooperation engaged both as a promoter and as a producer of integrated promotional initiatives.

italiana is the Farnesina's response to the demand for Italian culture around the world. A unique vessel - free for the public - where music, literature, poetry, cinema, theatre, visual arts, web art, as well as architecture, design, history, archaeology, food and wine come to the fore. An investment for the development of the Italian cultural and creative sector, deeply affected by the pandemic but which has never stopped imagining, producing and making people dream. A sector that also aims for innovation and growth on an international level.

Since the beginning of the pandemic, the Ministry of Foreign Affairs and International Cooperation has supported the internationalization of artists and cultural and creative industries with additional resources, producing and promoting over 400 original works and content and engaging hundreds of artists and professionals. This commitment is flanked by the initiatives (face-to-face and virtual) carried out by the 128 Embassies and Permanent Representations, by the 81 Consulates and by the 82 Italian Cultural Institutes - which, together with the Italian schools abroad and the archaeological missions, make up the "extended cultural network” of the Farnesina around the world.

italiana is not a point of arrival but a point of departure: it is the beginning of a journey that will see the Farnesina and its network abroad accompany Italian culture and creativity in the coming years, offering the international public new ways of enjoying it where the in-person component will always be associated with a digital part, capable of reaching new spectators and new countries.

italiana. Italy has never been so close.


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